Bridges to ProsperityMarket Sector: Nonprofits Strategic Planning
Brand Strategy, Development and Website Design
Based in Denver, Colorado, Bridges to Prosperity partners with local governments around the world to connect communities via pedestrian bridges. The nonprofit needed a powerful brand and website to help build support, engage donors and facilitate growth.
The SageRiver team designed and facilitated a strategic planning process over eight months with an international team of board members and shareholders. As part of this work, SageRiver conducted interviews, facilitated sub-group research and designed and conducted numerous strategy sessions with the executive team. The resulting mission, vision, and tagline were then translated into a visual representation of the organization, including a new logo, brand guideline package and print materials.
The newly developed strategic messaging was directly translated into an informative website that contained over 50 content pages. The website was developed with WordPress as the content management system to support multiple users in multiple locations.
The project resulted in a significant increase in website traffic, stakeholder participation and donations. The new brand and website has positioned Bridges to Prosperity as the leader in nonprofit rural infrastructure development.
Tags: Brand Strategy / Nonprofits / Strategic Partnerships / Website Design