Jackson National Life InsuranceMarket Sector: Corporations
Developing marketing and communications strategies to recruit and retain talent into Jackson’s sales network, support launch of new products or methodologies, and to enhance sales in their distribution channels.
SageRiver conducted extensive market research offering strategic insights into specific target markets, for example, Women Investors, or Generation Y. Our research included focus groups, interviews, surveys, expert panel recruitment, and literature reviews. We produced creative practice management tools and methods, including custom video of industry or subject matter experts, as well as target market segment representatives.
Positive relationships with sales distribution channel members via innovative practice management tools. Improved sales.