Xcel Energy: Strategic Marketing DepartmentMarket Sector: Corporations Government Agencies
Aligning, engaging and mobilizing the Strategic Marketing Department’s team through strategic planning process.
SageRiver’s team collaborated with Department leadership during a comprehensive approach to Strategic Planning. We led Environmental Scan, Competitive Assessment, and Organizational Assessment activities with their team, establishing the landscape for our strategic discussions. SageRiver tailored and facilitated several Strategy Sessions for 30+ members of Department leadership. Actionable strategic initiatives and accountabilities emerged during this planning effort.
Agreement, alignment and most importantly momentum toward the Strategic Marketing Department’s new direction.
About Xcel Energy
Xcel Energy is a major U.S. electric and natural gas company, with annual revenues of $10.1 billion. Based in Minneapolis, Minn., the company operates in eight states and provides a comprehensive portfolio of energy-related products and services to 3.4 million electricity customers and 1.9 million natural gas customers.Tags: Change Management Process / Cultural Assessment / Designing and Initiating Change Management / Employee Engagement / Environmental Scan / Organizational Assessment / Strategic Planning / Strategic Planning and Implementation / Strategy Sessions / Team Building