Dental Health Insurance Provider
Market Research and Strategic Planning
Challenge
An industry-leading dental health insurer sought to understand the feasibility of diversifying through new products and services. The organization's goal was to counter the revenue impacts of economic downturns as well as increase their growth curve.
Project
SageRiver planned and conducted a thorough feasibility study to identify and validate diversification opportunities. Our recommendations stemmed from the output of our product suite analysis, organizational assessment, IT review and intensive market research with key stakeholder groups.
Results
SageRiver identified innovative options for diversifying the business while leveraging core competencies and increasing their growth rate. Thanks to this effort, the organization successfully implemented new lines of business.
Story Categories: Organizational Design and Strategic Planning. Story Tags: Benchmarking, Feasibility Study, Health Care, Market Research, Marketing Strategy, Nonprofits, Organizational Assessment, Organizational Design, and Strategic Planning.
