Jackson National Life Insurance
Market Research and Strategy Development
Challenge
Jackson retained SageRiver Consulting to develop new marketing and communication strategies. The goals were to recruit and retain talent into Jackson's sales network, support the launch of new products or methodologies and enhance sales in their distribution channels.
Project
To enable Jackson to achieve its aims, SageRiver conducted extensive market research that produced strategic insights into specific target markets, including women investors and Generation Y. SageRiver's research included focus groups, interviews, surveys, expert panel recruitment and literature reviews. SageRiver also produced creative practice management tools and methods, including custom video of industry or subject matter experts, as well as target market segment representatives.
Results
Jackson improved its sales and strengthened its relationships with sales distribution channel members via the innovative practice management tools that SageRiver developed.
Story Categories: Marketing Strategy, Organizational Design, and Strategic Planning. Story Tags: Blue Ocean Strategy, Communications Planning, Customer Relationship Building, Environmental Scan, Financial Services, Go-to-Market Planning, Market Research, Marketing Communications, Marketing Planning, Marketing Strategy, Organizational Design, and Strategic Planning.
